PERENCANAAN STRATEGI BERDASARKAN ANALISIS MISI, VISI DAN SWOT RS DI BANTUL YOGYAKARTA
DOI:
https://doi.org/10.32504/sm.v14i1.102Abstract
Background: The concept of strategic management has not been optimally yet done by the Bantul Yogyakarta Hospital. The issue of the development and preparation of a strategic plan has been done but is more of an interest in the management of accreditation. In addition, there are several themes that have become the thoughts of the leadership of the Bantul Yogyakarta Hospital, namely the JKN program, there are many hospitals that near of Bantul Yogyakarta Hospital, and increasing number of people around of the Hospital. For this reason, recommendations for strategy formulation are needed.
Objective: This study is aimed to develop recommendations for strategy formulation for Hospital with mission evaluation, vision and SWOT analysis.
Method: This study used a qualitative method with a type of case study. The speaker in this study is the leader of the Foundation and Hospital.
Results: The results of the exploration of mission and vision produce 5 mission points and 5 vision points. Internal environment analysis used Value Chain Model from Porter and external environment analysis used the Health Service System Environmental Analysis Model. The results of the SWOT analysis produced 17 strengths, 15 weaknesses, 6 opportunities and 4 threats. The preparation of the SWOT matrix produced: 5 SO strategies, 2 WO strategies, 2 ST strategies, and 2 WT strategies. Strategic recommendations for Hospital are: goal strategies in the form of recommendations for mission and vision statements, low cost strategies, implementation strategies, penetration strategies, market development strategies and product development strategies
Conclusion: Re-formulation of the mission and vision of Hospital based on the results of the exploration of mission and vision. From the results of the mission and vision formulation, internal and external environmental analysis, and SWOT analysis formulated a strategy formulation recommendation, namely the objective strategy in the form of recommendations for mission and vision statements, low cost strategies, implementation strategies, penetration strategies, market development strategies and product development strategies.
References
Buttigieg, Sandra C. et al. 2016. Value Chains of Public and Private Healthcare Services in a Small EU Island State: A SWOT Analysis. Front Public Health.
Creswell, John W. 2012. Research Design. Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta. Pustaka Pelajar.
Cronin, Corry E, et al. 2017. Comparing Hospital Mission Statement Content in a Changing Healthcare Field.Hospital Topics.
Goldstein, Susan Meyer et al. 2001. The Effect of Location, Strategy, and Operations Technology on Hospital Performance.Journal of Operations Managements.
Kan, Muhammad Wasim janet al. 2014. Strategic Planing and Reality of External Environment of Organizationsin Contemporary Business Environments.Business Managements and Strategy.
Kim, HS. 2015. Relation Analysis Between Internal Environment and Organizational. Jhosp.
Langabeer, James. 2008. Hospitals Turnaround Strategies. Hospital Topics.
Lega, Frederico. 2013. Decoupling The Use And Meaning of Strategic Plans in Public Healthcare. BMC Health Services Research.
Lethbridge, Jane. 2011. Understanding Multinational Companies In Public Health Systems, Using a CompetitiveAdvantage Framework. Globalization and Health.Biomed Central Ltd.
Marchal, Bruno; et al. 2010.Turning around an Ailing District Hospital: A realist Evaluation of Strategic Changes at Ho Municipal Hospital (Ghana).BMC PublicHealth.
McCarthy, Kathleen H. 2012. 5 Strategies For Building A Top Performing Hospital. Healthcare Financial Management.
Moleong, Lexy J., M.A. Prof. DR. 2017.Metodologi Penelitian Kualitatif. Bandung. PT. Remaja Rosdakarya.
Muhammad, Suwarsono. 2008. Manajemen Strategik. Konsep dan Kasus.Yogyakarta. UPP STIM YKPN.
Mulyadi.2011. Sistem Perencanaan dan Pengendalian Manajemen. Jakarta. Salemba Empat.
Njoroge J.K, et al. 2016. External Environment Influence organizational performance The Case of Kenyan State Corporations.Managements and oraganizational Studies.
Ommani, Ahmad Reza. 2011. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis for Farming System Businesses Management: Case of Wheat Farmers of Shadervan District, Shoustar Township, Iran. AJBM.
Osita, Ifediora Christian, et al. 2014. Organization’s Stability and Productivity: The Role of SWOT Analysis an Acronym for Strength, Weakness, Opportunities and Threat. International Journal of Innovative and Applied Research.
Pearce II, Robinson Jr. 2016. Manajemen Strategis: Formulasi, Implementasi dan Pengendalian. Jakarta. Salemba Empat.
Rivers, Patrick A. 2010. Health Care Competition, Strategic mission, and Patient Satisfaction: Research Model and Propositions. PMC.
Rego, Amelia, et al, The Mission. 2016. Vision and Values in Hospital Management. Journal of Hospital Administration.
Rego, Guilhermina, et al. 2010. Hospital Foundation: A SWOT Analysis. iBusiness.
Speziale, Giuseppe. 2015. Strategic Management of a Healthcare Organization: Engagement, Behavioural Indicators,and Clinical Performance. European Heart journal Supplements.
Sugiyono.2015. Metode Penelitian Manajemen. Bandung. Alfabeta.
Supic, Zorica Terzic, et al. 2015.Training Hospital Managers for Strategic Planning and Management: a prospective Study.BMC.
Swayne, et al. 2013.Strategic Management of Health Care Organizations. Jossey Bass.
Trisnantoro, Laksono. 2005. Aspek Strategis Manajemen Rumah Sakit Antara Misi Sosial dan Tekanan Pasar. Yogyakarta. Andi Offset.
Yin, Robert K. 2015.Studi Kasus Desain dan Metode. Jakarta. Rajawali Pers.
.jpg)
